Nicotine Pouch Strength Chart by Brand (mg per Pouch)

NÜM nicotine pouches are for adults 21+ who already use nicotine. Every can lists nicotine in milligrams per pouch, but each brand picks its own steps, and the numbers are scattered across a dozen websites. This chart puts the US lineups of ZYN, VELO, on!, Rogue, Lucy and NÜM in one place, with where each figure comes from.

US strength chart (mg per pouch)

Brand and line Strengths Pouches per can
ZYN 1.5mg, 3mg, 6mg, 8mg (not all in every store) 15
ZYN Ultra 9mg, 11mg 20
VELO about 4mg, 7mg 20
VELO Plus 3mg, 6mg, 9mg 20
VELO Max 8mg, 12mg 20
on! 2mg, 4mg, 8mg 20
on! PLUS 6mg, 9mg, 12mg 14
Rogue 3mg, 6mg 20
Rogue Max 9mg, 12mg, 15mg 20
Lucy 4mg, 8mg, 12mg (Breakers: 4mg, 8mg) 15
NÜM 6mg, 12mg, 24mg 20

Sources: VELO's US FAQ; Northerner US pages for ZYN, VELO, on!, on! PLUS, Rogue, Lucy and Lucy vs ZYN; Rogue's product page; Lucy's US site; and numpouches.com. All read October 28, 2026. Strengths and flavors change and not every strength is sold in every state, so confirm on the can.

Strengths sorted from lowest to highest

  • 1.5mg to 3mg: ZYN (1.5mg, 3mg), VELO Plus (3mg), Rogue (3mg), on! (2mg).
  • 4mg to 6mg: VELO (4mg), on! (4mg), Lucy (4mg), ZYN, VELO Plus, Rogue and on! PLUS (6mg), and 6mg nicotine pouches from NÜM.
  • 7mg to 9mg: VELO (7mg), ZYN (8mg), on! (8mg), Lucy (8mg), VELO Max (8mg), VELO Plus, on! PLUS, Rogue Max and ZYN Ultra (9mg).
  • 11mg to 15mg: ZYN Ultra (11mg), Lucy, VELO Max and on! PLUS (12mg), Rogue Max (12mg, 15mg), and 12mg nicotine pouches from NÜM.
  • Above 15mg: NÜM 24mg nicotine pouches.

Milligrams are a label on the can, and the same number can feel different across pouch sizes, moisture levels and flavors. Adults 21+ who want NÜM's most intense mint can compare options on our strongest mint pouches page.

How labels differ by brand

There is no industry-standard "light, regular, strong" scale. Northerner groups products as Less Intense (2mg to 3mg), Regular (4mg to 6mg), Strong (7mg to 9mg) and Extra Strong (10mg to 15mg). NÜM uses its own labels: 6mg is light, 12mg is medium and 24mg is strong. Brands use dots, colors or names such as "Max" and "Ultra" too. Because of that, always read the milligram number, not the name.

Reading the chart as a NÜM buyer

NÜM has three steps with wide gaps: 6mg, 12mg, 24mg. If you usually buy a 4mg or 8mg pouch, 6mg or 12mg are the nearest NÜM options. If you normally buy 9mg to 15mg, 12mg nicotine pouches or 24mg nicotine pouches are the closest. Start at or below what you normally use when switching brands.

See how each brand compares in detail: NÜM vs ZYN, NÜM vs VELO, NÜM vs on!, NÜM vs Rogue and NÜM vs Lucy, plus our ZYN alternatives guide. For NÜM's own explanation, read the strength chart.

Pouches per can

Can size is worth checking alongside strength. A 14-, 15- or 20-pouch can is not the same purchase, so look at the count printed on the can as well as the mg. NÜM's 5-can pack is 100 pouches (20 per can). See buy nicotine pouches online in the USA for how ordering works.

Frequently asked questions

How many mg is ZYN?

Classic ZYN is 3mg and 6mg in most listings, with 1.5mg and 8mg available in select places. ZYN Ultra is 9mg and 11mg, according to Northerner US.

What strengths does NÜM come in?

NÜM comes in 6mg, 12mg and 24mg per pouch. NÜM labels them light, medium and strong.

What is the strongest nicotine pouch by mg?

Among the US brands in this chart, NÜM's 24mg is the highest listed, followed by Rogue Max at 15mg. Other brands exist outside this chart, and mg alone does not decide how a pouch feels.

Is a higher mg always stronger?

A higher mg means more nicotine in each pouch. How strong a pouch feels also depends on its size, moisture and flavor, and on you.

How many pouches are in a can?

It depends on the brand. ZYN and Lucy hold 15, on! PLUS holds 14, and VELO, on!, Rogue, ZYN Ultra and NÜM hold 20.

For adults 21+ only. NÜM nicotine pouches are for adults who already use nicotine.

WARNING: This product contains nicotine. Nicotine is an addictive chemical.